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Virtual Influencers are turning the page on Human Influencers with higher engagement rates.
This could be a seismic shift in the future of Influencer Marketing or could be a fad. However, with AI also finding its foothold in this category, brands are realising that they might need to diversify their strategy towards the virtual world.
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Generative AI Can Enhance the Quality of Professional Writing by 18%
Can AI write better than humans? A new study shows professional writers using ChatGPT improved writing quality by 18% and reduced writing time by 37%. Here is a detailed study of how AI can transform your writing process and boost your productivity.
Learn AI Prompting: An Essential Skill for Content Creators in the AI Age
Make AI and generative your secret weapon while creating blog posts, social media captions & video scripts. Learning how to prompt AI correctly can help you overcome writer's block, generate ideas, and boost your content creation efficiency!
4 Ways Learning AI Prompting Helps to Improve Personal Productivity
Think AI is just for work? Think again! AI tools can become your secret weapon for a more productive and fulfilling personal life. By learning to prompt AI correctly, you unlock the secret language to interact with generative AI tools like ChatGPT, Gemini, or Perplexity AI.
Perplexity AI vs ChatGPT: Which AI Tool You Should Choose in 2024?
The generative AI space is fiercely competitive. If you're struggling to choose between Perplexity AI and ChatGPT, this blog post is for you. In brief, Perplexity AI prioritizes providing citations alongside its responses, ensuring credibility, while ChatGPT excels at creative content generation.
AI on Trial: How Air Canada's Chatbot Case Redefines Digital Accountability
Air Canada vs. Jake Moffatt case highlights the importance of AI ethics and accountability. Brands need to be responsible for the information provided by their chatbot, ensuring that responses are accurate and consistently updated.
Do AI Content Detection Tools Work?
The advent of ChatGPT and similar AI writing tools has sparked both excitement and concern, particularly in the education sector. While AI detectors promise to identify AI-generated content, their effectiveness remains questionable. This article explores the mechanics of how these detectors work and highlights the limitations they face.
4 AI Presentation Tools That Can Replace PowerPoint, Slides, Keynote
AI presentation tools automate the slide creation process, making it easier than with traditional platforms like PowerPoint, Slides, and Keynote. In this article, we will compare 4 AI presentation tools and share best practices for using them effectively.
9 Interesting Things You Can Try with ChatGPT and Excel Sheets
ChatGPT can help you automate, troubleshoot and extract insights from your Excel Sheets or Google Sheets. All this is possible by conversing with the AI tool in natural language. Let’s look at how ChatGPT can make working with Excel Sheets simpler and more insightful.
8 Tips to Write Effective ChatGPT Prompts
Generative AI models like ChatGPT can be used to create a variety of content, but they require clear and specific prompts to generate accurate and relevant responses. By following the tips in this article, you can learn how to write effective prompts that will help you get the most out of these powerful AI tools.
Should You Be Using Artificial Intelligence (AI) To Research Topics?
Students, teachers, professionals, founders and even scientists require some form of research to conduct their work - a time consuming and labor intensive process. However, with recent developments in AI showing potential to simplify data harvesting and analysis, people are freeing up their research time for more strategic and creative work. But before we dive into the ideal method of using this tool for research, it’s important to understand the shortcomings.
AI-based Chatbots - Why Marketers and Start-up Founders Need to Pay Attention?
Businesses have been implementing different versions of chatbots to enhance customer communication and to streamline operations. However, integration of these chatbots into existing ecosystems can become a tiresome and lengthy process, where you’re left with a shoddy version even after several months. AI might be looking to change that.
AI and Copyright: Understand the Current Situation and the Potential Challenges
Generative AI has changed the way we think of marketing and content creation, with numerous AI companies setting up shop overnight. However, this is not without its share of criticism and doubt, mainly around the topic of copyright and usability. With lawsuits piling up for key players, the question around commercial viability is a pressing concern - Can AI-generated art be used commercially?
Can AI-Powered Image Generators Unlock Your Brand's Creative Potential?
The wide applications of image generation tools can unleash a new phase of content creation, especially for marketers and startups. The potential is vast but comes with a bevy of challenges. In this article, we explore the upside and potential obstacles in the wide-spread use of Artificial Intelligence (AI) for visual content.
Essential Skills for Content Marketers in the Age of AI: What You Should Know?
We’re at a dynamic intersection of content marketing and AI, with a need for marketers to adapt and drive success accordingly. In this article, we discuss the essential skills that content marketers require to navigate the AI-driven world of marketing and digital content.
The Impact of AI-Generated Content on SEO: Does it Help or Hurt?
AI-powered writing tools have emerged as a powerful ally for content creators and SEO professionals alike. Discover the impact, benefits, and considerations of incorporating Artificial Intelligence within your SEO strategy, and how you can efficiently harness its potential.
AI and Accessibility: Is it Going to be a Boon or Bane?
Digital accessibility can no longer be an afterthought in your content process, as it’s a key requirement towards building inclusion across the world. The introduction of AI has created the potential to simplify and enhance your workflow, thereby allowing a truly born-accessible content cycle.
