AI Prompts
May 28, 2024

Strategies for AI Success: Master the Art of AI Prompting in 2024

Understatement of the year - AI is going to take center stage in our lives!

But it’s truer than you might think. Experts predict a massive upskilling wave in 2024 with 60% of working professionals estimated to be trained in crafting effective AI prompts.

Getting AI prompting right has its benefits in expanding your professional growth, but it can make your personal life more efficient as well.

The question is, “How to create an effective prompt?”

Not sure where to begin? No worries! These tried-and-tested strategies can help you get started.

How to craft an effective AI prompt?

Crafting the perfect prompt is key to maximizing AI's capabilities. This framework can help you build strong first prompts, leading to generally better responses with minimal post-generation refinement.

Framework to craft an effective prompt

1. Define your persona for tailored prompts

Persona refers to the intended user of the AI-generated content. Whether you are a writer seeking a creative spark, a marketer crafting targeted content, or a data scientist seeking deeper insights - let the AI know. By tailoring the prompt as per the persona’s specific needs and goals, you are guiding the AI to “think” from a unique perspective and generate responses accordingly. It helps in customizing aspects like the use of jargon, the tone's familiarity, the response's structure, and the quality of insights, ensuring that the content is specifically aligned with the target audience's expectations and requirements.

Basic Prompt Improved Prompt
Write a blog post about [insert topic]  Persona:Travel Blogger.

Task: Craft a captivating blog post about [insert topic], highlighting the must-see locations and cultural experiences for your readers.

Remember, you can tailor the persona to a specific task and audience. Here are some additional options to consider:  Marketer, Creative Director, Copywriter, Content Writer, Customer Service Representative, or anything that you want.

2. (Clearly) Articulate your task for AI to perform the right action

The task needs to articulate the desired result needed from the AI, preferably in one crisp sentence. A well-defined task ensures the AI focuses its energy on delivering the intended outcome. Use clear and concise language to communicate your desired action. Here are three examples:

Generic Prompt Task-Specific Prompt
Summarize this article.  Task: Summarize a news article

Prompt: Summarize the key points of this news article in a concise and objective manner, and give me the key learnings. The "Task" addition clarifies the desired outcome and reading level for the summary.
Write a story about a robot.  Task: Write a creative story.

Prompt: Craft a science fiction story from the perspective of a robot who befriends a human child. (Persona: Creative Writer) The "Task" and "Persona" additions provide context and direction for the story's plot and voice.
Create a social media post about a new product launch.  Task: Give me three options for a catchy Twitter post (under 280 characters) announcing the launch of our new fitness tracker. Highlight its key features and use an engaging tone to target potential customers. (Persona: Social Media Manager)

3. Detail out the specific format of the response

The format refers to the structure you want the AI-generated content to take. Do you need a listicle, a formal report, or a creative writing piece? Specifying the format helps the AI understand the organizational structure and style of the desired response it needs to generate.

Email Format

Generic Prompt Format-specific Prompt
Write a message to a customer about their recent purchase. Prompt: Compose a professional email to a customer thanking them for their recent purchase. Include the following information:
- Order confirmation details (order number, items purchased)
- Estimated delivery time frame
- Customer service contact information (optional)

 Format: Professional email with a clear subject line, salutation, body text, and closing.

The specific format prompt defines the expected structure of the email, ensuring it includes all necessary information and adheres to a professional tone.

List Format

Generic Prompt Format-specific Prompt
Create content about healthy breakfast options. Generate a list of 10 quick and healthy breakfast ideas, suitable for busy mornings.

 Format: Numbered list with brief descriptions for each breakfast option.

Additional Information: Include estimated preparation time and key ingredients for each option.

The specific format prompt defines the desired list structure and provides additional information to guide the AI in creating informative and actionable content.

Script Format

Generic Prompt Format-specific Prompt
Write a dialogue between two characters. Craft a short script excerpt depicting a conversation between a customer and a store employee. The customer is inquiring about a specific product.

 Format: Screenplay format with character names, dialogue, and basic scene description.

4. Context is king

Context refers to any relevant background information or specifics about the topic of your query. The more context you offer, the better the AI can understand your intent and generate relevant content. It also adds parameters and sets the guidelines for the output.


1. Writing a Restaurant Review:

Without Context Prompt Format-specific Prompt
Write a restaurant review.  Context: I just had a fantastic dining experience at a new Italian restaurant called "La Cucina." The service was impeccable, the food was delicious and authentic, and the ambiance was warm and inviting.

Prompt: Write a glowing review for "La Cucina," an Italian restaurant. Highlight the exceptional service, delicious and authentic food, and warm and inviting ambiance.

Outcome: Without context, the AI might generate a generic review lacking specific details. Adding context allows for a more targeted and detailed review, reflecting your actual experience.

2. Generating a Poem:

Without Context Prompt With Context Prompt
Write a poem.  Context: It's a beautiful spring morning, birds are singing, and flowers are blooming. I feel a sense of renewed energy and optimism.

Prompt: Write a poem capturing the beauty and joy of a spring morning. Use vivid language and imagery to evoke the feeling of new beginnings

Outcome: The generic prompt might result in a poem on any theme. Adding context provides direction and helps the AI generate a poem that aligns with the specific mood and imagery.

5. Share examples that AI can emulate

An example or framework can help AI understand the type of response you are expecting. This can be particularly helpful when dealing with creative tasks. Providing specific examples showcases the desired style, tone, and content of the AI-generated output.

Writing a Creative Story:

Without Context Prompt With an Example
Write a science fiction story about a robot uprising. Craft a science fiction story from the perspective of a young girl who befriends a kind robot during a robot uprising, similar to the concept explored in the movie "A.I. Artificial Intelligence."

Explanation: The example reference provides context for the story's plot, guiding the AI towards a more engaging and imaginative narrative compared to a prompt lacking specific direction.

6. Specify the source information from where the AI should reference

Source refers to the data repository or any specific instructions on ‘where’ the AI model should gather information from, to finally complete its task. You can use it when the tasks require factual accuracy or specific data analysis. In such a case, you can provide AI with links to websites, datasets, or even internal documents - if it complies with your organization's AI and privacy policy.

Some prompt examples specifying information source

Learn more: Generative AI can boost work quality by 18% in writing-related tasks

From good to great: How to fine-tune your AI prompts

With the above strategies, you can start your journey to creating good prompts. But you can take this a notch further and transform your good prompts into great with these tips:

  • Start with simple instructions: When completing a complex task with AI, start simple. Break down your instructions into multiple steps, so as to complete them chronologically. By practicing this, you avoid overloading the AI with information. For example, you’re writing a screenplay but the dialogues feel flat and generic. You can start by specifying the desired voice for each character. Then, slowly build on the characters' personalities and motivations, gradually adding details to the dialogues. This iterative approach allows you to sculpt the perfect conversation, ensuring your characters come alive and the dialogue crackles with energy.
  • Save those successful prompts: It’s a good idea to document prompts that give you results in the first go. This allows you to refer to them in the future and replicate the success. Don’t forget to add personal notes for those prompts. 
  • Keep learning and stay updated: Since these language models and generative AI tools are still developing, it is important to stay tuned in for any upgrades. With every new release, there’s always a new feature. Keep exploring and experimenting with prompts as this technology matures. 

Working with AI is all about trial and error, while figuring out the best way to interact and collaborate with it. Remember to keep trying even if you face occasional failure, i.e., an inaccurate response from the AI.

And if you or your team would like to learn AI prompting with a custom course built for you, contact us today.

Keep practicing and learning!

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