In 2019, JP Morgan Chase announced a 5-year partnership with Persado - a leader in AI-driven marketing creative solutions - in a bid to increase its AI-powered marketing capabilities.
In its pilot run, Chase saw a 450% increase in click-through rates on ads crafted by the AI tool. A clear indication that AI tools can make a difference in marketing strategies.
This received a significant boost with the introduction of advanced AI tools like ChatGPT, which can significantly improve your Google Ads campaign performance and streamline your workflows to increase ROI. With appropriate ChatGPT prompts, you can ask it to handle a range of tasks—from research and writing to analysis and reporting. These tasks, which would typically take hours, can be automated and completed in minutes with ChatGPT.
Understanding your audience not only provides valuable insights into their motivations but also helps the AI generate more relevant ad copy. As you gather insights, you're simultaneously training ChatGPT with an understanding of your audience and campaign objectives, enabling the creation of more nuanced prompts in the process. This results in better and more accurate responses, uncovering opportunities you may not have even been aware of.
How ChatGPT can help: ChatGPT can assist in brainstorming and refining buyer personas by analyzing various sources - both internal and external. It can generate informed persona drafts covering demographics, interests, pain points, and behaviors. Additionally, it highlights any potential audience-challenges, allowing the integration of solutions into your ad copy.
Keyword research for Adwords is not the same as research for SEO. In Adwords, keywords can make or break your budget—it is the cornerstone of Google Ads’ success. With in-depth research, you can select keywords strategically, ensuring your ads are shown to the most relevant audience while maximizing Click-Through Rates (CTRs), engagement ratio, and conversions. Identifying high-performing keywords also helps reduce Ad-spend waste and boosts the campaign's overall performance.
How ChatGPT can help: ChatGPT plugins like SEO Core AI or SEO Assistant can aid in brainstorming keyword ideas, especially long-tail or niche keywords. It can also interpret keyword data, suggesting potential areas of focus or optimization, provide insights into keyword competition, and recommend adjustments to maintain optimal campaign performance.
Analyzing competitors involves reviewing their ad strategies, keywords, ad copy, and landing pages. By dissecting these, you gain intelligence into what works and what doesn't. This empowers you to refine your strategy, craft more compelling ad copy, and match your campaign objectives with your audience’s needs.
How ChatGPT can help: ChatGPT, with its powerful analyzing and computing power, can be a formidable ally in competitor analysis. It can spot tiny changes in messaging and trends, providing a critical analysis across all digital assets of your competitors. It can even summarize and create a SWOT analysis of their approach. Furthermore, it can continuously monitor your competitors and alert you when a change is detected.
Here are some details to keep in mind when creating a Google Ads campaign with ChatGPT:
Using ChatGPT for Google Ads research and analysis can streamline tasks, provide fresh perspectives, and enhance the overall effectiveness of the campaign. Along with the above elements, you might want to analyze budget allocation strategies, look into geo-targeting, or explore remarketing strategies.
Check out our next article in the series, where we discuss the process of Google Ads copy creation.