AI Prompts
November 24, 2023

How to Use ChatGPT for Google Ads: Part 3

In the last installments of “How to use ChatGPT for Google Ads”, we explored ways to simplify the process of research & analysis, while using the right ChatGPT prompts to create ad copy.  Let’s now take a look at two more tools that could help you craft Google Ads.

ChatGPT is, by far, the most popular AI tool among digital marketers. However, marketers are always on the lookout for tools that can give us an advantage in our marketing campaigns. So it might be a good idea to explore other AI Google Ads copy generators available.

Infographic showing top 10 most popular AI tools. According to a study done in September 2023, ChatGPT is by far the most popular tools among the Marketers.
According to a study done in September 2023, ChatGPT is by far the most popular tools among the Marketers, source

Top 3 AI Google Ads generators including ChatGPT

For this comparison, we have selected three tools: Hypotenuse AI, Jasper.AI, and ChatGPT. Our selection was based on the following criteria:

  • Popularity on search engines
  • User-friendly navigation
  • Quality of responses

We will explore these tools in the next sections, but first, here is a quick comparison table:

  Hypotenuse AI Jasper AI ChatGPT
Prebuilt templates Yes Yes No
Multilingual support Yes Yes Limited
Adjust copy tone Yes Yes Yes (needs to be added as a prompt)
Custom brand voice Yes Yes Yes (needs to be added as a prompt)
Integrated plagiarism checker Yes Yes - Powered by Copyscape No
SEO support No Requires additional Surfer SEO integration Possible with SEO plugins available in the Plugin Store
AI Art Generator integration Yes - Hypo Art Yes - Jasper Art No
Free trial? 7 days 7 days N/A
Free version Yes (with words limit) No Yes (with limited capabilities)
Pricing Starts from $15 per month Starts from $39 per month Plus account at $20 per month

Some other tools worth exploring: Writesonic, Copy AI, Unbounce, Hubspot

Hypotenuse AI

Hypotenuse AI can generate Google Ads copy in just a few clicks. It has pre-built templates for Google Ads in its Template Library. All you need to do is enter the relevant information in the dialog boxes and your ad copy will be created.

Who is this for: Anyone who wants to generate Google Ads copy ideas, having already completed keyword and competitor analysis.

Key features:

  • Adjust the tone or add your custom brand tone.
  • Create up to 10 variations for your Google Ads.
  • An inbuilt composer to create a draft blog post or landing page related to the ad.

Key limitations:

  • No option to upload your previous Google Ads for reference or share links for competitor analysis.
  • Doesn't suggest any targeted keywords.

Steps to create Google Ads with Hypotenuse AI’s built-in template library

Jasper AI

Jasper AI can write Google Ads in 30+ languages. It has pre-built templates that will nudge you to provide the relevant information it requires to generate content.

Who is this for:
If you are looking for a tool that has Google Ads templates, as well as end-to-end campaigns with integration for SEO, plagiarism detection, etc.

Key features:

  • The templates have an option to adjust tone, add a brand template, or share examples of past Google Ads.
  • It has DeepL integration to help localize the copy in different languages.
  • Offers a built-in workflow that can create Google Ads and social ads in a single brief.

Key limitation:

  • Uses the GPT-3 model and doesn't have access to the internet or real-time updates.

Types of Google Ads templates and workflows offered by Jasper AI


ChatGPT is a simple yet powerful conversational AI chatbot, with access to real-time updates (available only for Plus accounts through the GPT-4 model). It can interact with the user in a natural language and has the ability to process large amounts of data.

Who is this for:
If you are looking to perform in-depth analysis for your Google Ads copy and are comfortable with the prompts.

Key features:

  • Uses prompts to converse in natural language and generate responses.
  • The ChatGPT plugin, which comes with a Plus account, allows you to conduct SEO research for keywords and competitor analysis. This provides context to ChatGPT and allows it to create more accurate Google Ads copy that aligns with your target audience.
  • If you use the right prompts, it can help with budget allocation, optimization strategies for your campaign, and even recommend copy variations for A/B testing.

Key limitation:

  • Doesn't offer any pre-built templates
  • The accuracy of response is dependent on the quality of prompts and instructions.

Our recommendation for specific use-cases

  • When you're a beginner: Hypotenuse AI
  • When you need in-depth research for the copy: ChatGPT
  • When you need to write ad copy in multiple languages or a specific tone: Jasper AI

Note: Once you are happy with the generated ad copy, it might be a good idea to validate it with AI content detection tools.

AI tools like ChatGPT, Jasper AI, and Hypotenuse AI offer a unique blend of adaptability, precision, and creativity, enabling businesses to craft Google Ads that truly resonate with their target audience and maximize their Google Ads spending.

Have you tried any of these tools?

Write to us about your experience.

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